Welcome to 2017! My new year’s resolution is to take better care of myself. Both superficially (being kinder to my skin), mentally (not being so hard on myself), and from the inside out (cooking more and not eating so recklessly). It’s a bonus when I can keep up with my resolutions in a fun way, and I boarded the sheet mask hype train last year. I can’t attest to their actual usefulness, but I do generally feel much more hydrated after putting one on.
I was back in Tokyo last November and on my first night there, I saw a wall of Osomatsu-san sheet masks lining the walls at Tokyu Hands. At ¥500 a pop they were fairly expensive, but I guess you pay for the ability to turn yourself into an ugly NEET, and the Pure Smile brand in and of itself is reputable for quality. I picked up a couple to try out and when you spend ¥500 on a sheet mask, you have to document the process. So here they are, my Osomatsu-san sheet mask haul from Japan.
I didn’t grab all of them since they were a bit pricy, so I stuck with my favorite brothers and tried on the Karamatsu one while still in Japan. I gotta say, this one was the best one. The eye and mouth alignment was the most accurate of the bunch thanks to Karamatsu’s anime eyes, and the cheek blush was super cute.
Once getting back home and after the long period where I didn’t want to unpack everything, I finally got around to trying the rest of them. The masks are lightly perfumed when taking them out of the packaging, but don’t have much of a scent when put on the face and and didn’t vary at all aside from the printed design. Some were certainly more forgiving on the face than others, though. This Osomatsu mask was pretty middle of the line in terms of success (injured finger not included with masks).
The Ichimatsu kitty mask was a lot of fun, and paired well with my cat-eared spa headband. I like that it included Ichimatsu’s sparse eyebrows, which helps in figuring out how the heck to get these things to contour to your face in a natural way.
Choromatsu deserved better from a sheet mask. I deserved better from a sheet mask. The fact of the matter is that those big Matsuno eyes just don’t work well. The pupils sit a bit above the eye and the mouth is… huge. I imagine a Jyushimatsu one, had I picked one up, would also look more or less like this one.
You’ll have to be a little forgiving of this picture, weekends mean not giving a fudge about nice hair. The second Ichimatsu mask paled in comparison to the first. The eyes gave a crossed effect and the mouth didn’t line up very well either, but at least Esper Nyanko got in on the action.
The final mask was a bit of a letdown. The design was so funny, and I thought for sure it would work well on an actual face! To my disappointment, the design on the mask was actually super faded out and hard to tell what it even was.
Overall, my impression of the masks is that they could have benefitted from some individuality instead of all being hydrated and unscented masks. A personal scent for each brother would have been a nice touch, or even a key feature of that brother’s mask (hydrating, anti-aging, whitening, etc) would have made the willingness to experiment a little more appealing. Osomatsu-san being the absolute money pit that it is, in all likelihood Pure Smile will require no help in sending these masks off the shelves. But with so many collaborations already featuring the brothers — including at least 5 different racks of merchandise in view from this particular wall at Tokyu Hands — fans have come to expect, and deserve, a little more out of the merchandise they purchase.